Speaker
Description
Green marketing refers exclusively to the promotion or advertising of products with environmental characteristics, recyclable, refillable, ozone-friendly, and environmentally friendly. Green marketing is a philosophy that primarily advocates sustainable development. The paper deals with the introduction, evolution of green marketing, environmental issues, importance of green marketing, objectives of green marketing, challenges of green marketing, features of green marketing, and conclusion with some specific recommendations. The paper raises some concerns about the advantages of green marketing and green product development, the relationship between green marketing and sustainable development. The paper tries to illustrate the basic problems associated with green marketing and suggests the required solutions. The paper also describes recent trends in green marketing and how green marketing can be a means for sustainable development.
As a result of the study, environmental consciousness, green product features, green promotion, and green price increase; green purchasing behavior increases as well.
Keywords: Green marketing, Sustainable development, Environment, Eco-friendly, Green products, Environmental awareness, Environmental benefits, Sustainability, Marketing strategy.
