Speaker
Description
This article contributes to the assessment of the mussel production industry's value chain in the Souss-Massa region of Morocco, highlighting the significant role of social innovation in addressing the challenges faced by this vital sector of the Blue Economy. Using a qualitative methodology and a tailored evaluation framework, persistent weaknesses across various links in the value chain are identified, including production, processing, distribution, marketing, and environmental management. The study highlights the necessity of integrating social innovation strategies to overcome these barriers, encouraging collaboration among stakeholders, and enhancing the sector's resilience and sustainability. Promoting social and environmental innovation, this provides actionable recommendations for policymakers and stakeholders to ensure the equitable, inclusive, and sustainable growth of the mussel industry in Morocco.
Keywords: Blue Economy, Social Innovation, Mussel Production, Sustainable Development.
