Speaker
Description
With a predominantly young population facing high unemployment and economic challenges, many Moroccan youths are increasingly turning to entrepreneurship, as a means to create economic opportunities, although often without considering environmental consequences. The current study will explore the role of youth-led green entrepreneurship mentality in Morocco. Focusing on a complete ESG-based approach to create climate solutions. This study proposes a conceptual framework that integrates environmental, social, and governance (ESG) factors to examine how variables related to these dimensions influence youths’ sustainable entrepreneurial intentions. The six key variables are: Sustainable Entrepreneurial Intentions, Sustainability Consciousness, Green Entrepreneurial Orientation, Green Practices, Corporate Green Innovation, and Sustainable Entrepreneurship. These latent variables will be measured through multiple observed items collected via a questionnaire. The interrelationships among these variables will be examined utilizing the structural equation modeling (SEM) methodology. The research is anticipated to demonstrate that ESG-related factors positively affect sustainable entrepreneurial intentions. Green practices and green entrepreneurial orientation are also anticipated to enhance corporate green innovation, which in turn is expected to mediate the relationship between these variables and sustainable entrepreneurial intentions. Additionally, sustainable entrepreneurship factors (such as cultural, social, and economic conditions) are likely to moderate the relationship between sustainability consciousness and entrepreneurial intentions. By testing this framework, the research will provide empirical insights into the drivers of youth-led green entrepreneurship in a developing country context. These findings will offer practical recommendations for policymakers and investors, contributing to strategies that support sustainable and inclusive entrepreneurship, ultimately advancing Morocco’s efforts toward climate solutions and a sustainable future.
